Mar 04, 2026  
2022-2023 Graduate Catalog 
    
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PMBA 5860 - Marketing Management

The goal of this course is to provide a decision-oriented overview of marketing management. This course focuses on the management challenge of designing and implementing marketing strategies that maximize customer satisfaction and firm profitability. Successful completion of online background module in economics or academic advisor approval based on academic record is required.Open to PMBA majors only.Credit not allowed in both MKT 5860 and PMBA 5860.  PMBA 5860 open to PMBA majors only. Differential Course Fee will be assessed. Business Graduate Course Fee will be assessed.


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