Business Administration: Marketing, B.S.

General Education

(see Certified General Education Courses for list of approved courses)

Rhetoric and Writing: (6 hours)

Two approved courses in rhetoric and writing

Fine Arts and Humanities: (12 hours)

Complete one approved course in each subcategory

Historical Understanding (3 hours)

Literature (3 hours)

Thought, Values and Beliefs (3 hours)

Visual and Performing Arts (3 hours)

Natural Sciences: (7-8 hours)

Two approved natural science courses, at least one including a laboratory component

Behavioral and Social Sciences: (6 hours)

Mathematics: (3 hours)

MATH 1130 - College Algebra *

Statistics: (3 hours)

MGT 2110 - Statistical Methods for Business I *

Non-Western Culture: (3 hours)

One approved non-western culture course

Program Requirements

ECON 1010 - Principles of Economics: Macroeconomics #
ECON 1020 - Principles of Economics: Microeconomics #
PSY 1010 - Introduction to Psychology # or
SOC 1510 - Introduction to Sociology #
MGT 1000 - Computers In Business
MATH 1130 - College Algebra #
MATH 1830 - Calculus for Management, Life, and Social Sciences (if exempted from MATH 1130, student must take MATH 1830)
THSP 1090 - Public Speaking
MGT 3100 - Business Communication or
ENGL 2880 - Professional Writing

31 hours from the College of Business including:

Marketing Program

15 hours including:

3 hours chosen from:

15 hours chosen from:

MKT 3180 - International Marketing
MKT 3180 may be applied to program or concentration requirements, but not both.
MKT 3610 - Selling and Sales Management or
MKT 3620 - Integrated Marketing Communications
MKT 3640 - Retailing
MKT 4150 - Business to Business Marketing
MKT 4170 - Strategic Distribution Management
MKT 4300 - New Venture Creation
MKT 4310 - Digital Marketing
MKT 4420 - Services Marketing
MKT 4490 - Practicum in Marketing and Entrepreneurship
MKT 3900r - Experiential Learning: Academic Internship Program or
BUS 3900r - Experiential Learning: Academic Internship Program
(Only 3 credit hours from MKT 3900r or BUS 3900r may be used to satisfy program requirements.)
ETR 3400 - Innovation and Creativity in Business
ETR 4300 - New Venture Creation
ETR 4490 - Practicum in Marketing and Entrepreneurship
MGT 3400 - Innovation and Creativity in Business
Either 3610 or 3620 is required. The course not chosen to meet this requirement may be taken as an elective.

Additional Information and Notes

2.0 GPA in all required major and related courses (including specified General Education courses).

Electives to complete 120 hours.

A minimum of 54 hours of the 120 total must be taken at the 3000-4000 level.

College of Business majors must complete a minimum of 51 hours from outside the College of Business.

At least 50 percent of the business credit hours required for the B.S. degree in Business Administration must be earned at UTC.

See Degree and Graduation Requirements for additional requirements.

*Also satisfies requirement in the major.

#Also satisfies general education requirement.

ClearPath Showcase

ClearPath Showcases provide students with an opportunity to see program requirements defined in a semester-by-semester format. The ClearPath Showcases also provide students with important tips, pointers, and suggestions for staying on track with progress toward the degree. Students should also meet regularly with their academic advisor.