MKT 3630 - Professional Selling

(3) Credit Hours

This course offers an introduction to the basic concepts and required skills for professional selling, including, but not limited to, prospecting, effective communication, making sales presentations, earning commitment, and executing effective follow-up communications. Course activities will emphasize building trust, customer orientation, and managing long-term customer relationships. Classes are highly interactive and are designed to enhance a student’s selling skills and develop self-confidence through experiential exercises, role-play scenarios, and presentations. Fall and Spring semesters. Credit not allowed for both MKT 3630 and MKT 2630. Differential course fee will be assessed.