MKT 3450 - New Product Development and Marketing

(3) Credit Hours

This course is designed to explore two critical business topics: (1) the design and development of new products and innovations, and (2) the management of new and existing products. First, topics in new product development include idea generation and screening, design, planning, and prototyping, and new product roll-out, as well as the development of marketing strategies and implementation plans for new products and services. Second, we consider the job of the “typical” product manager in marketing consumer and business-to-business goods/services, focusing on the critical analyses they perform. On demand. Prerequisites: MKT 3130 with a minimum grade of C or department head approval. Junior standing. Differential course fee will be assessed.