MKT 4490 - Practicum in Marketing and Entrepreneurship

(3) Credit Hours

This course is an elective for both marketing and entrepreneurship majors who are interested in the practical application of marketing and entrepreneurship concepts and theories. Students will work in groups and be supervised in the process of creating a strategic marketing plan for an entrepreneur or small business. Students will learn the analytical processes and decision tools used to develop the different components of a marketing plan. The course also examines various marketing strategies companies use to achieve their objectives and create a competitive advantage. At the end of the semester, each group will present its strategic marketing plan to the respective business owners. Spring semester. Prerequisites: MKT 3130 and 6 additional hours of MKT or ETR with a minimum grade of C in all 9 credit hours, junior standing; or department head approval. May be registered as ETR 4490. Credit not allowed in both MKT 4490 and ETR 4490. Differential course fee will be assessed.