MKT 3650 - Consumer Behavior

(3) Credit Hours

Consumer behavior is an analysis of internal and external influences on consumer buying behavior. Internal influences include perception, motivation, personality, and attitudes, while external influences include culture, families, social class, and situations. The consumer decision making process is also evaluated with reference to these influences. Fall and Spring semesters. Prerequisites: MKT 3130 with a minimum grade of C, junior standing or department head approval. Differential course fee will be assessed.