PSPS 5322 - Nonprofit Marketing

(3) Credit Hours

The organizational issue of marketing agencies and programs. Principles of marketing, market research techniques and applications and the role of marketing in strategic planning for non-profit agencies. While the course focuses on marketing in nonprofit agencies, its content is also applicable to managers in public agencies who wish to raise the visibility of their agency’s programs and to communicate its importance and mission more effectively to the public. Prerequisites: Admission to the MPA program or permission of the MPA program coordinator.