MKT 2630 - Personal Selling and Self Promotion

(3) Credit Hours

For non-Business Majors, this course will both teach and apply – largely in the form of a multitude of experiential learning approaches (e.g., role plays; case studies, etc.) – the principles of effective selling and better self-promotion, including proactively and impactfully managing one’s own career (i.e., one’s ‘Personal Brand’, job search strategies, and professional networking). The core steps and building blocks of the “Personal Selling Process” will be covered, including prospecting, effective communication, making effective presentations, earning the trust and commitment of others, and how to be an ethical and effective broker of influence and interpersonal persuasion.Fall and spring semesters.Lecture 3 hours.Credit will not apply toward B.S.B.A. programs.Credit not allowed for both MKT 3630 and MKT 2630.Differential course fee will be assessed.