MKT 3180 - International Marketing

(3) Credit Hours

Examination of the problems and opportunities in marketing across national borders. Major topics covered in this course are: description of major world markets, including cultural and political implications of target market selection; market entry alternatives; marketing strategy and implementation issues in a global environment. Fall and Spring semesters. Prerequisites: MKT 3130 or department head approval. Junior standing. Differential course fee will be assessed.