Marketing, B.S.B.A.

General Education (40-41 hours)

(see General Education for list of approved courses)

Program Requirements

38 hours from the College of Business including:

Marketing Program

15 hours including:

3 hours chosen from:

15 hours chosen from:

MKT 3180 - International Marketing
MKT 3180 may be applied to program or concentration requirements, but not both.
MKT 3450 - New Product Development and Marketing
MKT 3640 - Retailing
MKT 3730 - Sales Management
MKT 4150 - Business to Business Marketing
MKT 4160 - Business Negotiations
MKT 4170 - Strategic Distribution Management
MKT 3200 - Foundations of Entrepreneurship & New Venture Creation
MKT 3310 - Digital Marketing
MKT 4420 - Services Marketing
MKT 4490 - Practicum in Marketing and Entrepreneurship
MKT 4630 - Advanced Sales
MKT 3900R - Experiential Learning: Academic Internship Program or
BUS 3900R - Experiential Learning: Academic Internship Program
(Only 3 credit hours from MKT 3900R or BUS 3900R may be used to satisfy program requirements.)
ETR 3400 - Innovation and Creativity in Business
ETR 3200 - Foundations of Entrepreneurship & New Venture Creation
ETR 4490 - Practicum in Marketing and Entrepreneurship

Additional Information and Notes

2.0 GPA in all required major and related courses.

Electives to complete 120 hours.

A minimum of 54 hours of the 120 total must be taken at the 3000-4000 level.

MGT 4400 with a C or higher is required for all BSBA majors.

At least 50 percent of the business credit hours required for the BSBA degree must be earned at UTC.

See Degree and Graduation Requirements for additional requirements.

ClearPath for Advising

The ClearPath for Advising provides students with an opportunity to see program requirements defined in a semester-by-semester format. The ClearPath for Advising guides also provide students with important tips, pointers, and suggestions for staying on track with progress toward the degree. Your ClearPath is available through the Advisement website.