MKT 3130 - Principles of Marketing

(3) Credit Hours

This course examines the principles and methods of marketing goods and services from producers to other businesses and end consumers. This course introduces students to topics such as: identifying and selecting target markets; product, price, supply chain and distribution, and promotion decisions made by organizations; marketing research methods; consumer and business buyer behavior; and strategies the firm may use to take advantage of market opportunities. Junior standing. Differential course fee will be assessed.