MKT 3500 - New Venture Creation

(3) Credit Hours

This course is designed to introduce the theory and practice of entrepreneurship. Students will examine the activities and issues involved in the lifecycle of the entrepreneurial process – from the conception of a new idea, to the birth of a venture, to the refinement of the venture’s business model and strategy. Fall and spring semesters. Junior standing or department head approval. May be registered as ETR 3500. No credit in both MKT 3500 and ETR 3500. Differential course fee will be assessed.