MKT 3600 - Social Entrepreneurship

(3) Credit Hours

This course introduces students to the theory and practice of social entrepreneurship. Topics covered include: conceptualizing social entrepreneurship, identifying social and business opportunities, creating social-impact business models, choosing an organizational structure, developing strategic plans, measuring social and financial impact, and funding and scaling social ventures. On demand. Junior standing or department head approval. May be registered as ETR 3600. No credit in both MKT 3600 and ETR 3600. Differential course feel will be assessed.