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Feb 05, 2025
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MKT 4610 - Marketing Problems
(3) Credit Hours
The major marketing problems of representative firms, including manufacturers, wholesalers, and retailers. A case course dealing with actual business problems in all phases of marketing activity. Fall and Spring semesters. Prerequisites: FIN 3020 , MKT 3130 with a minimum grade of C, 6 additional hours in MKT courses, or department head approval. Senior standing or department head approval. Differential course fee will be assessed.
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