MKT 4500 - Marketing Research

(3) Credit Hours

Course emphasizes marketing research as a decision making tool in opportunity identification and problem analysis. In addition to secondary data analysis, research methodologies and procedures for additional data capture will be covered. An application-oriented approach will address all research phases from problem identification to presentation. Fall and Spring semesters. Prerequisites: MKT 3130 with a minimum grade of C, 3 additional hours in MKT courses, MGT 2140 with a minimum grade of C, or department head approval. Senior standing. Differential course fee will be assessed.