MKT 4310 - Digital Marketing

(3) Credit Hours

This course introduces students to the changing world of digital marketing. Students will examine how to strategically utilize digital tools to build a customer community, strengthen brand equity, and influence public opinion. The course will cover both the conceptual use of digital media as well as the practical tools involved. Fall and Spring semesters. Prerequisites: MKT 3620, either MGT 1000 or CPSC 1000 with a minimum grade of C or department head approval. Junior standing. Differential Course Fee will be assessed.