MKT 3600 - Social Entrepreneurship

(3) Credit Hours

This course introduces students to the theory and practice of social entrepreneurship. Topics covered include: conceptualizing social entrepreneurship, identifying social and business opportunities, creating social-impact business models, choosing an organizational structure, developing strategic plans, measuring social and financial impact, and funding and scaling social ventures. Prerequisites: department head approval. Junior standing. May be registered as ETR 3600. No credit in both MKT 3600 and ETR 3600. Differential course feel will be assessed.