MKT 4310 - Digital Marketing

(3) Credit Hours

This course introduces students to the changing world of digital marketing. Students will examine how to strategically utilize digital tools to build a customer community, strengthen brand equity, and influence public opinion. The course will cover both the conceptual use of digital media as well as the practical tools involved. Prerequisites: MKT 3620, either MGT 1000 or CPSC 1000 with a minimum grade of C or department head approval. Junior standing. Differential Course Fee will be assessed.