Aug 13, 2020  
2012-2013 Graduate Catalog 
    
2012-2013 Graduate Catalog Archived Catalog

Add to Portfolio (opens a new window)

POLS 5380 - Nonprofit Marketing


(3) Credit Hours

The organizational issue of marketing agencies and programs. Principles of marketing, market research techniques and applications and the role of marketing in strategic planning for non-profit agencies. While the course focuses on marketing in nonprofit agencies, its content is also applicable to managers in public agencies who wish to raise the visibility of their agency’s programs and to communicate its importance and mission more effectively to the public.



Add to Portfolio (opens a new window)