Apr 01, 2020  
2012-2013 Graduate Catalog 
    
2012-2013 Graduate Catalog Archived Catalog

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MKT 5860 - Marketing Management


(3) Credit Hours

The goal of this course is to provide a decision-oriented overview of marketing management. This course focuses on the management challenge of designing and implementing marketing strategies that maximize customer satisfaction and firm profitability. Every semester. Prerequisites: ECON 5010 with a grade of C or better.



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