Feb 18, 2020  
2012-2013 Graduate Catalog 
    
2012-2013 Graduate Catalog Archived Catalog

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MKT 5630 - E-Business: Managing the Strategic Marketing Process


(3) Credit Hours

The Internet has emerged as a key tool with computer mediated business environments changing traditional business models. This course provides hands-on coverage of the tools, terminology and strategic decision-making involved in e-business. Managing the strategic marketing implications of the Internet will be examined across a range of organizational models–from entrepreneurial startups to small businesses and large corporations, in both for profit and not-for-profit sectors. Prerequisites: MKT 5860 or consent of instructor.



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