Nov 24, 2020  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog Archived Catalog

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MKT 4420 - Services Marketing


(3) Credit Hours

An examination of the unique aspects of marketing of services. Appropriate for students seeking careers in health and human services, banking and finance, education and training, small business, sports management, information technology, or other service industries. The course investigates the characteristics of services and service customers, strategic differences in the marketing of goods versus services, service standards, and service quality measurement and management. In addition, the importance of service in providing customer satisfaction. Fall semester. Prerequisites: 6 hours in marketing courses including MKT 3130, junior standing or department head approval.



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