Nov 12, 2019  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog Archived Catalog

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MKT 3650 - Consumer Behavior


(3) Credit Hours

Consumer behavior is an analysis of internal and external influences on consumer buying behavior. Internal influences include perception, motivation, personality, and attitudes, while external influences include culture, families, social class, and situations. The consumer decision making process is also evaluated with reference to these influences. Every semester. Prerequisites: MKT 3130 with a minimum grade of C, junior standing or department head approval.



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