Oct 14, 2019  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog Archived Catalog

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MKT 3640 - Retailing


(3) Credit Hours

Focuses on strategy development and execution in marketing consumer goods and services through retail organizations. In addition to such topics as target market selection, location decisions, and merchandising issues, vendor relations, trade management, and emerging retail trends will be covered. Spring semester. Prerequisites: MKT 3130, junior standing or department head approval.



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