Nov 13, 2019  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog Archived Catalog

[Add to Portfolio]

MKT 3180 - International Marketing


(3) Credit Hours

Examination of the problems and opportunities in marketing across national borders. Major topics covered in this course are: description of major world markets, including cultural and political implications of target market selection; market entry alternatives; marketing strategy and implementation issues in a global environment. On demand. Prerequisites: MKT 3130, junior standing or department head approval.



[Add to Portfolio]