Oct 14, 2019  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog Archived Catalog

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MKT 3130 - Principles of Marketing


(3) Credit Hours

This course examines the principles and methods involved in the movement of good and services from producers to consumers or end-users. In particular, the course focuses on strategies the firm may use to take advantage of market opportunities. Every semester. Prerequisites: ECON 1020; junior standing or department head approval.



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