Nov 18, 2019  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog Archived Catalog

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COMM 4650 - The Advertising Campaign


(3) Credit Hours

Principles of campaign research, planning, implementation, and presentation applied to an account. On demand. Lecture 1 hour, laboratory 3 hours. Prerequisite: COMM 3330 or department head approval.



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