Mar 04, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog
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MKT 3180 - International Marketing


(3) Credit Hours

Examination of the problems and opportunities in marketing across national borders. Major topics covered in this course are: description of major world markets, including cultural and political implications of target market selection; market entry alternatives; marketing strategy and implementation issues in a global environment. Fall and Spring semesters.  Prerequisites: MKT 3130  or department head approval. Junior standing. Differential course fee will be assessed. 



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