Sep 25, 2020  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog Archived Catalog

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MKT 4610 - Marketing Problems


(3) Credit Hours

The major marketing problems of representative firms, including manufacturers, wholesalers, and retailers. A case course dealing with actual business problems in all phases of marketing activity. Every semester. Prerequisites: FIN 3020, MKT 3130 with a minimum grade of C, 6 additional hours in MKT courses, junior standing, or department head approval. Differential course fee will be assessed. 



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