PMBA 5860 - Marketing Management
The goal of this course is to provide a decision-oriented overview of marketing management. This course focuses on the management challenge of designing and implementing marketing strategies that maximize customer satisfaction and firm profitability. Prerequisites: PMBA 5040 with a grade of C or better or department head approval. Open to PMBA majors only. Credit not allowed in both PMBA 5860 and MKT 5860. Standard letter grade. Differential course fee will be assessed.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Internet (80%> Web Based)
Business Administration Department
COBA Differential Course Fee
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